BEIRUT: Venus Towers project, which was launched by Venus Real Estate Development Company and Plus Properties, evoked overwhelming investor response.

It attracted $100 million in off-plan sales booked in just 48 hours. Approximately 25 per cent of investors hail from the Gulf states.

The event was attended by a cross-section of investors interested in learning more about opportunities in Lebanon, especially in the Marina district of Solidere, Beirut.

Plus Properties is in charge of sales and marketing,

Plus Properties publicised the project through a vast media campaign, including special pre-launch offers.

Stimulated by attractive off-plan prices, significantly lower than those set for the construction period, the intense demand was described as "unprecedented" in Lebanon's real estate sector.

Plus Properties chief executive George Chehwane highlighted that although buyers were mainly Lebanese, many were from Gulf states, confirming the widespread interest in securing property in Lebanon.

"We are delighted to see such enthusiastic demand from investors and future residents at Venus Towers, resulting in an exceptional volume of sales from the very first day," he said.

"The volume of sales conducted for Venus Towers exceeded our expectations, demonstrating the high level of confidence in the future of Beirut and Lebanon. This response consolidates our belief in the strength and stability of the real estate sector in Lebanon," Venus general manager Mohamad Qassem added.

"Thanks to the architectural design of the project, the unique location of Venus Towers, and the credibility of Venus Real Estate Development Company, the event led to a significantly positive outcome.

"Of course, the expertise and solid background of Plus Properties in the regional market played a vital role in the success of the event," he emphasised.